All of this data is declining, and there isn't any reason to suggest it's going back up anytime soon. Maybe people are more interested in Lynx? Or Tag? Or maybe we moved away from spray altogether because of the environment? Dial Antibacterial Deodorant Soap, White, 4 oz. Despite Axe's sales, the brand might not be as cool as it was in , when we all just used it because that was what you bought.
Or maybe Is smelling nice not "hip" enough for young people online? What gives? Undifferentiated targeting strategy is used by the brand, as the Men have been the target audience for the offerings of the company.
AXE has positioned itself as a brand questioning the status quo of the male population and breaking the stereotypes. It uses user benefit based positioning strategy. Marketing mix — Here is the Marketing Mix of Axe. A leader in FMCG market: Being present in diversified consumer good product categories with more than 35 brands, Unilever is leading the FMCG businesses in many markets especially developing nations resulting in high visibility and awareness of the brand AXE.
Optimised Distribution cost: As compared to its competitors in the market, AXE has edge over the competition as the per unit distribution cost is being optimized with the due to economies of scale on a distribution of other brand products along AXE. Parent company: Unilever is a well-known conglomerate in the FMCG market known for its extensive reach in more than markets globally it serves into.
Axe offers a variety of fragrances at low prices that are easily affordable by people. Also, the company keeps on giving certain discounts on Deodorants which ultimately attracts the general public. Availability of product is a must: Axe has expanded its reach all around the world so that the customers need not struggle much about getting the product.
In most countries, the product is sold under the name of Lynx and is available in both rural and urban areas. Axe has partnerships with certain big platforms with their help, the company makes the product available worldwide.
Also, instead of limiting the Axe or Lynx Deodorants to certain areas the company has made them widely available. You can find Axe Deodorant everywhere, as it is available offline and on various e-sites like Flipkart, Amazon , and other platforms.
Promotion and Advertising of any product are important: The company needs to promote the products to make people aware of the product. To give the perfect competition to its competitors, Axe has advertised the different types of products. The advertisement created by the company focuses on the target market and motivates them to buy the product.
The company has kept in mind each technique to use effectively at the time of selling products. Axe Deodorant is a product from the wide range of products sold by Axe. Axe is an international company that is concerned with selling male grooming products around the world.
Founded in , the company is owned by Unilever. Axe has been a famous brand because of the marketing strategy used by the company. All the techniques and strategies used to promote Axe Deodorant are effective and unique. The strategy employed by the company to win the heart of its target audience is amazing and convincing.
All the employees working at Axe find out different ideas for selling the products. The company uniquely promotes the Deodorant and makes the product widely available.
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