Making a viral video is a lot like cooking. Instead, these tips are the foundation you can use to create your own secret recipe. Attention span? What attention span!? Remember that viral Microsoft study that said human attention spans were now less than that of goldfish? Our attention is increasingly in demand.
Advertisers, entertainment networks, family members, work responsibilities and cute animal videos are constantly fighting for their share of it. They appear in your social media feed and need to fight to break through the noise and earn your attention. You can easily justify taking 60 seconds to watch the inspirational story of wolves being reintroduced to Yellowstone park or the latest delectable recipe from Tasty your friend just shared. Simple, clear and succinct content works wonders.
This is true when it comes to creating a high conversion landing page or a super shareable blog post and it is definitely true when it comes to creating a would-be viral video. Before you start, define what your video is about and focus on getting that point across as clearly as you can. A little while back, we interviewed Zina Magomet from Greater Minds, a group that focuses on creating inspirational videos.
They used Biteable to create short videos that got over 30 million shares! Start with a Hook This should be what the video is about and tease how the video will end. Provide Context Here you should explain why it matters and perhaps what lead you to ask the question mentioned in the hook.
The Set-Up With your set-up, you explain how you are going to do whatever it is you are going to do in the video. Great Pacing Makes Great Videos Another great tip to keep your audience engaged is to make a conscious effort to have the pacing of your video smoothly flow from one point to the next. How to Improve Click Through Rate CTR You may have the best story on the planet, but in its video form, it is useless if no one is clicking to watch it.
TAGS Tags are the keywords that help the search engines find your content. To create The best thumbnail images, have a very specific strategy in mind that follow these best practices: Images should have a homemade feel, but still clean and professional not sloppy or blurry Text on images should be legible and contain 4 or fewer words The image should contain a demonstration of the payoff the reward to tease what to expect and entice people to click like click-bait but delivers on the promise Take your thumbnails seriously as they may be the most powerful way to draw people in Sometimes More is Less… The key to creating quality original content that will bring people back for more is to focus on quality over quantity.
Next Steps Creating a video content strategy as part of your overall digital strategy can be a real challenge but the payoff is worth it. Archived Articles. Search Search Posts. RSS Feed. Subscribe to Email Notifications. The 2nd Largest Search Engine on the Internet. Spring Clean Your Google Analytics. How to Beat the YouTube Algorithm. Categories Branding and Graphic Design.
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AC Covers DC. Gathering Place. Educate Oklahoma. Covering the Capitol. About Your Retirement. Special Coverage. Oklahoma Earthquakes.
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Your target audiences are the people that will watch and share your videos or be interested to purchase your products and services. Now you might be thinking that you require everyone to watch your video to get it to go viral on Youtube!
Well, that is the goal, but it is not necessarily the best place to start. Your target audience will be the first people to view your video and share it with their peers. So how do you find your target audience? The easiest way to find your target audience is by going through your YouTube analytics.
There, you can see exactly who is watching your videos and engaging the most with them. This is a nifty tool that can help you know how long people are watching your videos, how old they are, their gender, where they are from, etc.
So, now you know, they are your target audience. Once you have posted your video on YouTube, it is your job to promote it on your other social media channels too. If you have a decent fan following on Facebook, Instagram, and Twitter, it would be much easier for you to make your video go viral, if it deserves to be!
Sharing the link and short videos of your original YouTube video on other platforms might encourage your fans on other social media to watch it. The role of keywords in digital marketing is unbeatable and similarly, on YouTube, you require them too. As we all know, keywords help your content rank higher in SERPs, and on YouTube, they help your video rank higher in youtube search results. The best places to add keywords to your YouTube content are video title, description, and captions.
In digital marketing, nothing is possible without using keywords.
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