Our Research Solutions. Aberdeen Research solutions are grounded in custom surveys and the subject matter expertise of our industry leading analysts. Market-facing Assets Inspire your campaigns with our market facing assets that are aligned to your marketing objectives and ensure potential buyers find credible, vendor neutral information to inform their purchase journey. Thought Leadership through brand-neutral expertise and speaking engagements Ongoing Engagement through Infographics, eBooks, and other written assets Demand Gen with webinars, online assessments, and gated reports.
Custom Research Solutions Inform your internal marketing strategy and business decisions with our custom research solutions. Explore Our Research. Engage with us. Industry Analysts Leverage real-world experience and understanding of your buyers and competitive market through: Private intelligence briefings Insightful assets Engaging digital experiences. DiscoverOrg and RainKing have grown revenue and capabilities, transforming what was historically a sleepy niche into a significant sub-category.
Both vendors have posted high multi-year growth rates, internationalized their datasets, expanded their technology trigger events, and developed CRM and marketing automation connectors.
While they continue to gather rich profiles of IT execs, they are broadening their functional coverage to include non-IT functions that are significantly investing in IT cloud solutions such as marketing and finance.
Furthermore, their databases, which once focused on the Fortune , now cover nearly 50, top global companies and , executives. Both firms announced significant funding events in the past six months. Under new ownership, the product is once again receiving management attention. The SIs have also increased their coverage of technographics. Several firms that began as fundings databases found that Business Development was a logical extension of their value proposition and have since repositioned themselves as sales intelligence solutions.
For the most part, the SIs have avoided the predictive analytics space. The exceptions are Avention, which supports business signals and ideal profiles, and Radius which morphed from an SMB SI into a predictive analytics company. Meanwhile, the predictive analytics companies are beginning to offer a subset of SI features such as net-new leads.
Instead, the SIs have focused more on marketing analytics , data enrichment , and data hygiene which allows them to leverage their databases without investing in data scientists. Avention launched its DataVision customer data platform earlier this year while Zoominfo , Data.
Artesian Solutions , a UK vendor that is launching a US product later this year, also focuses on social selling. A significant product gap across the SIs is the lack of social tools built into their offering.
I can understand why SIs have shied away from Who Knows Who tools the exceptions are InsideView and DueDil , but it is perplexing why most SI vendors have only limited sets of social media links and little social media content displayed in their services.
Only InsideView, Artesian, and Owler have put much emphasis upon social media content. Europe is also becoming a home of new services. While these companies continue to innovate, much of the energy is coming from new entrants.
The rapid growth and diversity of sales intelligence functionality has been exciting to observe. Purchase Plans are tracked at both the company and contact level. The company added 5, new technologies to their tracking bringing the total to 8, installed technologies.
Their CI Pipeline purchase monitoring solution delivers 3, net new in-market per month across 35 tech categories. Aberdeen added a new set of digital interest classifiers allowing users to research companies based upon both their digital and online profiles. Our goal is to make it easy for the technology industry to know where to go when they require answers and action surrounding the technology buyer.
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